If you’re thinking of starting a podcast, there are several resources that you need to bring together to publish, market and monetize.
Once you have that answered, there are other resources that will make your podcast better.
This could be through helping you record better audio, make it easier to manage your podcast, a podcast player that helps your podcast’s reach, or even create a transcript of it.
Here we list the best podcast software that’ll instantly improve the quality of your audio work.
Here's what we'll cover
- Podcasting Analytics and Productivity
- Podcast Courses
- Podcast recording software
- Podcast cover and design software
- Podcast audiogram software
- Podcast transcription software
- Podcast Microphones
- Podcast USB Audio Interfaces
- Podcast Editing Software
- Website Hosting for your podcast
- Podcast Email Marketing
- Link Shorteners
- The Takeaway
Podcasting Analytics and Productivity
These tools help with analytics and an increase in your efficiency in creating and marketing podcasts.
Repurpose, as the name suggests, is a platform that enables you to push your reach by using one piece of content, refurbish it, and publish it everywhere.
Repurpose caters to exactly 10,802 podcasters that include authors, influencers, coaches, and consultants.
What does Repurpose cost?
The Podcaster plan comes in at $12.42 a month, gets you one show, conversion of audio to video, create snippets, and publishing to Youtube, Facebook, and Dropbox.
The Content marketer costs $20.75 a month and gives you 5 separate shows, repurpose into horizontal, vertical, or square videos.
How does Repurpose help you make money?
Monetization comes from the monster reach you’ll get by leveraging every social channel available today.
What makes Repurpose a great podcasting resource?
With Repurpose, getting your podcast on YouTube and Facebook is a breeze.
This is done by automatic conversion from audio to video with a splash image added so they can be published on YouTube and Facebook.
With a Repurpose account, one piece of content is as good as 10, as it is broken down or refurbished into content fit for all your social channels.
Backtracks is a podcast analytics and advertising platform.
Their job is to connect your podcast, wherever it may be hosted, and connect you to the advertisers that best match your brand.
Their analytics toolkit works with whatever platform you’re hosting on. They also offer a customizable podcast player.
With Backtracks, it is possible for you to know if a download actually resulted in a play, which provides one more good metric to judge your popularity.
Fusebox is a podcast player created by Pat Flynn. Pat Flynn, for those of you who don’t know, is one of the biggest names in passive income.
His Smart Passive Income blog, and later podcast, is one of the biggest resources for someone looking to generate a passive income system.
It comes with essential marketing and monetization tools like email capture, social sharing, and an option to download.
As a player, it has nifty features like speed control, light/dark mode, color variations, and automatically adjusts for mobile devices.
PodTrac sets the gold standard when it comes to podcasting analytics.
It provides the podcast industry’s only ranking of top publishers, as well as the industry’s only ranking of podcasts based on unique audience counts.
PodTrac currently publishes 2 free monthly rankings. One is for the top 20 podcasts in the USA. It is currently led by The Daily, a New York Times podcast.
The other ranks the top 20 podcast publishers. This ist is headed by NPR, over 25 million unique audience members and 218 million downloads and streams.
Chartable is an analytics and attribution software for podcasts.
This allows advertisers and podcasters to agree on ad spend based on an accurate count of downloads, listens, etc.
Another element of the Chartable business is the growth part. It has two tools that help with this::
SmartLinks are shareable, trackable URLs that route listeners to your podcast on their favorite listening app. Then it tracks clicks and downloads.
This helps with attribution, telling you the source of the greatest number of listeners.
SmartPromos, on the other hand, tell you which of your ads are bringing in the best results, so you can double down on that strategy.
WeEditPodcasts, as the name suggests, helps podcasters gain traction by editing their raw audio files into a professional-sounding cohesive episode.
They offer a multitude of services for a podcaster, like:
- Editing of episodes
- Adding show notes
- Adding audio intros, outros, and sponsored messages
- Noise reduction, removing small verbal noises like ‘mmm’s
- Volume matching
- Syncing multi-track channels
They offer these services for up to 5 episodes a month, with a 48-hour turnaround time.
We found a course that takes a beginner through the maze of modern podcasting.
Podcast recording software
These apps allow you to record high-quality audio fit for quality podcasts and then edit them into a suitable format.
Squadcast captures your audio in an easily editable format, so you go from raw audio to podcast episode in minutes of editing.
You can collaborate with members of your team if you’re working in that setup. You can also add video to your content for better results on social media.
Riverside makes it easy to record a video podcast remotely. You might run an interview-style podcast, and these work best with video.
Riverside FM makes it easy to record the audio and video on local devices, and then splice together these tracks.
This also opens up the possibility of having listeners call in with questions on your podcast.
You can also stream live on YouTube, Twitter, or Facebook.
Ecamm is a Skype-specific audio & video recorder.
WIth Ecamm, you get HD recordings. These videos can be recorded the way you see them or in split-screen.
You can also convert these calls into mp3 files for your podcasts.
Podcast cover and design software
You will need certain services to design good-looking covers and splash images for your podcast.
This is especially useful when promoting your content on social media. Tools you can use include:
Canva is one of the biggest design resources, no matter what business you’re in.
It works on a freemium model. You get plenty of resources absolutely free, but to boost the templates and elements you can work with, opt for Canva Pro at 9.95$ a month.
PicMonkey gives you access to thousands of stock images with many touch-up effects.
They also boast a one-click background remover, which is a boon for content creators who reuse a lot of images in their social media and featured images.
Podcast audiogram software
These apps let you create an audiogram, a graphical representation of your audio file, that you can then use as the image for when you publish it as video.
You might recognize the pulsating bars or graphs that is used as backdrop for podcast videos.
Headliner is a video creation app, perfect for creating short promos for social media. That alone makes it a top resource for a podcaster.
On top of that, it also has the facility to create an audiogram for your podcast.
On a related note, it is also a transcription tool. You get a lot of functionalities perfect for podcasting at $12.95 a month.
VideoBolt is a video-creation platform that also offers audiograms, or music visualizers as they call it.
They even mention the advantage of not having to ever use a boring image ever again for your YouTube videos.
VideoBolt plans start at $5.99 a month.
Podcast transcription software
Podcast transcription software allows you to create a PDF file of the audio that can then be shared with your audience, as a bonus or for those who missed it.
Searchie is a great transcription service. It lets you pinpoint a specific keyword in the timeline of your audio or video.
It is very easy-to-use, as you populate the dashboard with videos and audios from multiple sources, and watch Searchie do its magic.
Descript is a full-fledged podcast creation tool. Transcription is one aspect of it.
With Descript, you can record, edit, and transcribe. But the biggest feature, by far is that Descript is an audio-to-text tool at its core.
This means editing out the text, cuts out the bad audio. Watch their promo to understand how mind-blowing that is.
With Rev, you can transcribe, caption, or even insert foreign subtitles onto your video.
It provides its services at a fixed rate. For instance, transcription is $1.25 per minute. This is done by humans, unlike the last 2 options.
You will need good microphones to ensure uniform, high-quality audio on your podcasts:
- Shure SM7B – Fantastic dynamic mic when used with a high-quality high-gain pre-amp, gives your voice the ‘live’ characteristic.
- Blue Yeti – Great for recording voice in any situation (one person, interview, a room full of speakers), gain control, mute button, and zero-latency headphone output.
Podcast USB Audio Interfaces
Compared to a built-in sound card, USB audio interfaces will always deliver a much better quality of sound:
- Focusrite Scarlett 2i2 – Do not need any external drivers, comes with great tutorials that work for complete beginners, perfect for voiceovers.
- Steinberg UR44 – Great build quality with rugged metal body, knobs and buttons feel solid, 2 headphone outputs with mixes, very low latency performance.
Podcast Editing Software
After recording high-quality audio, you’ll need good software to refurbish your raw audio into a cohesive episode with the right sound effects.
This means organizing multiple takes, choosing the right tracks, cutting out the bad portions in those tracks, piece them together using sound effects, insert sme music if necessary and create one output file.
It’s a music creation kit for the Mac, but it works very well when setting up a podcast as well.
As a free app on the Mac OS, it provides a simple solution to track editing. BuzSprout came up with a tutorial on how to use GarageBand for editing podcasts.
Audacity is an open-source, cross-platform software beloved by thousands of content creators.
Audacity can record live audio through a microphone or mixer, or digitize recordings from other media.
You can then export your recordings in many different file formats, including multiple files at once.
Website Hosting for your podcast
Sometimes you might need an external hosting service to create the website to market and monetize your audio.
Some of the best hosting options are:
Podcast Email Marketing
To have a fully-functioning podcast business, you will need an email marketing service that you turn your audience onto.
Once you have their contact details, you can send them newsletters, promos for upcoming content, announcements, etc.
ConvertKit has made its name catering to online creators. With ConvertKit you can create custom landing pages, to get subscribers.
It has an excellent email building tool, that ensures your mail never looks like it was put together by a salesman.
It also helps you with monetization through emails.
MailChimp is one of the biggest names in email marketing. It helps with creating attractive landing pages, create sign-up forms for your audience, and run digital ads on Facebook and Instagram.
It is a platform tailor-made for e-commerce, so if you’re leaning heavily into the business side of your podcast, MailChimp is the way to go.
For branding purposes, you might want to invest in a link shortener that converts long unsightly links to shorter, neater URLs.
Branded links can drive a 34% higher click-through versus non-branded links, meaning they help get more eyeballs on your brand and its content.
Some of the services you can use are:
Podcasting is a process that requires many tools to run as a successful business.
It starts with picking the right podcast hosting tool. You can then improve the functionalities with analytics, transcription software, audiogram software, republishing, recording and editing software, and more.