One of the hardest things if your a blogger is getting good feedback.
My diagnosis if this is the case – you’re not using the right tools to get engagement. So I thought a list of modern survey tools will be just the fix.
Here's what we'll cover
- Why do you need modern survey tools?
- What makes a survey tool good?
- How to use modern survey tools?
- My recommended modern survey tools
- 1. SurveyMonkey
- 2. SurveySparrow
- 3. InvolveMe
- 4. SurveyPlanet
- 5. YesInsights
- 6. SurveyBot
- 7. LimeSurvey
- 8. SmartSurvey
- 9. ClientHeartbeat
- 10. SurveyAnyplace
- 11. SurveyGizmo
- Your takeaway
Why do you need modern survey tools?
Your traffic numbers are great, and growing all the time. But you’re not getting much in the way of engagement afterwards.
That doesn’t make much sense. Obviously the content is great, on a niche people are interested in.
So what’s stopping later engagement? There are a few ways to turn this around.
One is getting them on social media tools. Works great, and that topic is worth a post by itself.
When they’ve just consumed your content and are generally feeling good vibes, is when you should have them contribute to your cause.
That’s where a good survey tool comes in. I say modern survey tools, because these are not strictly just survey tools.
They are survey tools with a view to start up engagement or build an email list.
Of course their answers to your questions are important. How else would you adjust the way you add to your blog?
But a survey can do so much more.
What makes a survey tool good?
It should be an engaging tool to use. A lot of how engaging the survey is will be dow to your questions. How did you phrase these questions?
Are they conversational or are they just dull steps with an agenda?
But the tool itself decides how attractive the survey will be to a visitor. After all they’ve read your content. What value can filling out a survey give?
It depends on how seamless the survey design is. Does it look tacked on? Or is it a part of the post?
The tool has to generate mobile-friendly output. It is criminal not to optimize any web-based tool for mobile.
A good list of unique and interesting templates helps the user come up with good surveys.
Then a list of integrations to help the visitor share on social media or complete the survey to get a downloadable or enter their email id to have it added to one of many email automators.
How to use modern survey tools?
It’s still a survey tool first and foremost. So ask them questions that help you. Specificity in your questions help?
Did they like the images you used? Or would they rather have an image-free blog? Did they find your tone a bit too laid back or too heavy on humor?
This also makes sure the visitors finds them interesting. They don’t want to feel rail-roaded to a conclusion which has nothing to do with their answers
A good survey tool can be used to get email ids to create an email community. Or have your visitors answer a quick survey and tweet about it to get a value-adding downloadable.
My recommended modern survey tools
I’ve used a fair number of survey tools over the past few months. Others, I checked their tutorials but didn’t follow up.
This could’ve been because the pricing was a bit too sharp for me. Or because the tool I was using had more or less the same features.
But they were still great tools and appear on the list.
This survey tool is my current favorite. And based on the reviews available online, a lot of people’s favorite.
This is real elite-level stuff. Fortune 500 companies use SurveyMonkey for their feedback, so it’s pretty high-level.
Most tools in the market stick to taking and storing visitor responses as is. SurveyMonkey goes a few steps further allows you to do take, edit and analyze responses.
Branching logic is also implemented well. This is key when you want to tailor the survey to your visitor’s answers.
And you can do all this on your phone. Even designing surveys is a breeze on mobile.
All this is possible because the interface is not re-designed for mobile, but built for it.
Custom thank you pages, welcome screens etc. make it possible to have the survey fit with your page design.
When should you use SurveyMonkey?
If you intend to make surveys a big part of your engagement strategy, I’d strongly recommend SurveyMonkey.
This is great for branching logic and can make for very engaging survey experiences.
If you’ll be working on your phone a lot, SurveyMonkey is an obvious choice.
SurveySparrow is the perfect tool for a constantly evolving survey strategy.
The whole plan is to make deeply conversational surveys, using customer replies and all that.
Then use the response rates to change things around to make it more engaging next time.
It gives you the insights and you make changes based off of those. Pretty cool analytics like response to individual questions make the next iteration of both content and survey question better.
It also has the facility to run automated surveys at regular intervals, and embedded surveys that trigger when a user takes a designated action on the blog.
I’ve used it a fair bit and it would be my unofficial recommendation.
It’s certainly good to know how well your survey is running. Then use its in-depth insights to make it better.
When do you use SurveySparrow?
If you’re really serious about using surveys as an engagement tool, SurveySparrow is king. You’ll get a bit hooked on the survey aspect of the tool.
I still haven’t decided if its because I’m into customer engagement or the actual design of the survey.
InvolveMe, previously Brandquiz, too is focused on conversational surveys that uses previous engagement to make better surveys.
As the old name suggests, it’s the best option if you want branded surveys. It’s image heavy and that is an opportunity to really have it gel with your blog design.
The templates they lead with are pretty upfront about what they’re going for.
When do you use InvolveMe?
If branding the survey is an attractive prospect, definitely check out InvolveMe.
SurveyPlanet makes quick editing and previewing your efforts easy.
Unlike most other tools, the preview is real-time. The standard is you edit your survey, and click on a ‘Generate preview’ button or something similar to see the effects.
Here the editor is a bar on the left, and the majority of the screen is what the survey will really look like on your blog.
There are other little touches that speeds up the process. Like when you’re adding options to a multiple-choice question, typing in one option adds another automatically so there are no wasted clicks.
When should you use SurveyPlanet?
If speed is a big factor, this is the right fit you. If branching logic is not of utmost importance, and you want a survey as a quick add-on, pick SurveyPlanet.
If the variety and flexibility of the last 2 options are not for you, YesInsights may be the one you’re looking for.
The branching logic is what I turn to in most situations. But if you prefer a more direct approach, use this tool. It practically demands a simple linear approach.
Eric Siu, a prominent digital marketer even found it to be a better fit than SurveyMonkey. That’s saying something.
When should you use YesInsights?
This is great if you are more about the feedback and not lead capture. This’ll work especially well for exit surveys, so you can improve your blog.
SurveyBot is the perfect pick if you have a budding Facebook community.
Chances are based on your niche, you are likely to be a bit more popular on one of the major social platforms.
If it happens to be Facebook, say hello to SurveyBot. This tool is optimized for great engagement on Facebook.
Their surveys can be used in Facebook messenger or Facebook marketplace.
The best feature would have to be one where you can start the survey when someone comments on your post.
When you think about how engagement happens, it’s about finding your audience when they’re ready.
And commenting on your post is a pretty good sign that they are.
When should you use SurveyBot?
When you have a thriving community on Facebook, it might be best to approach them there than at the bottom of your blog posts.
If that strategy sounds good, SurveyBot should be your choice.
This is well out of my comfort zone, and I have little experience with self-hosted surveys.
But if making detailed surveys and host them on your own server is something you might do, LimeSurvey is the right tool for this.
It is an open source project that lets you build surveys from short simple ones to big complicated branching surveys.
As you can imagine, it’s not a treat on the eyes. But it makes up for it with sheer breadth of options.
They give you 28 different types of questions you can add. Some of these are letting the survey-taker upload files to answering on google maps.
There’s a good analysis function too to track and then improve your surveys.
When do you use LimeSurvey
When you want a lot of options and you don’t mind putting the time in, LimeSurvey is the way to go. You’ll get far more complex surveys than with any other tool, that’s for sure.
If you ever wanted to collaborate on building a survey, chances are the logistics were a bit inconvenient.
You’d have to first set up a different shared space like Google Docs or Dropbox and upload questions in there.
If there were media files involved, that would also have to go to this shared folder.
Then one of you would have to build the survey using a tool from this common container.
SmartSurvey caters to this specific situation. It allows you to upload media files into the tool directly.
Assets can be shared by multiple uploaders, so that it feels like a real group effort.
This multi-user management feature is not available on the free or cheapest paid plan.
When do you use SmartSurvey?
When you want to collaborate with someone on your surveys, this is the tool for you.
I am struggling to think of a situation where a blogger might need to. We are lone wolves after all.
If you can think of one, let me know in the comments.
This is a throwback tool. In that, it is designed for quickly designing surveys with the sole intent of getting feedback.
You sign up and set up a simple survey, based off of their adequate templates. Then you decide at what interval you want to send out the emails with the survey.
It is also great for getting testimonials from your customers. Moreover you can share these instantly on social media platforms.
When do you use ClientHeartbeat?
If the need of survey tools for you is just regular feedback without frills, check out this tool.
I’d use this if I were offering a course, and you want a quick feedback as soon as you get a notification of them completing it.
This tool is a departure from most other modern survey tools. This one takes a far more whacky approach to survey.
It takes a gamier approach to getting people to fill out a survey.
Use their existing question templates to build a short survey and then end it with a scratch card where they win something.
Obviously, you have to come up with a good prize like a valuable download that’s not available anywhere else on your blog.
You can set the probability of them winning. The answers are generally icons they can tap rather than text boxes they need to fill.
When do you use SurveyAnyplace?
When you have exciting giveaways to offer, this is a far better way than letting them know by mail.
Have them complete a short survey and use a scratch card for the big finish.
To top off this list of exciting modern survey tools, is one that analyzes surveys.
It uses data from other surveys that have been run, and uses it to diagnose your creation.
It checks the survey length, fatigue score and accessibility. This ensures your survey is not too long or complex and a drag for your visitors.
When do you use SurveyGizmo?
If you don’t want to spend time making surveys that don’t get engagement, and you’d rather stick with a data science-based approach.
It will recommend changes that makes your survey likelier to be taken and completed.
I think I’ve covered every good survey tool I’ve come across or read about.
So when you’re picking tools to try out, try and squeeze them in at the top. I think you’ll end up using them a lot like I did.
Now outside of my recommendation, I can see how a certain app’s specialty could be what you were looking for in a survey tool. I hope one in the list is that tool for you.
In any case, let me know your choice and why it’s the right fit for your blog.